Much of it has nothing to do with the game itself. In I:R's case, a lot of people aren't willing to pick up a PDX GSG -- typically seen as almost a live service in terms of expected updates and DLC releases -- when it has been distinctly "abandoned" compared to the other games in that 'set'. Even some of those that have already paid for it just get put off and don't give it a second chance.Players have many options nowadays to choose what to play and niche games do not have big audiences. I do not think I:R or Vic3 are at fault, the prove is that many other very good games have less peak players.
It's a trust issue, and sadly quite a self-perpetuating problem without dev intervention.
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