Steel is always in high demand, yes. But the mechanics of *trade influence* dictates that Fascist Germany are unlikely to get a lot of demand of its steel, because most countries in Europe at that time are not fascist. As stipulated in the wiki, trade influence changes with a number of factors, including support (popularity) of the political party with the same ideology as the exporting country. And since there are quite some democratic countries that can export a good amount of steel in Europe (UK and Sweden iirc), the demand will go there first. If you swap ideology to democratic, then Germany may get a lot more demand for its resources.
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