This is limited time offer, so you can't really expect it to boost sales.
p.s.
metacritic user scores are highly positive
"When you're selling a product directly online, though, and you drop the price by 75 percent, you'll actually increase your total gross revenue by a factor of 40. You're actually generating 40 times as much gross revenue. After you return to the sort of baseline price, sales will actually be higher ... You're actually somehow increasing the demand for your product by running the sale.
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