but for the life of me I don't get why certain twitch streamers and other online influencers got such huge and loyal followings.
For a lot of them? Because they're nice to their followers and viewers. I mean except for
this guy he's terrible, like, the worst at video games. I don't know how he has roughly 20 million subscribers. (Warning: Sarcasm levels exceeding maximum tolerance.) Naturally, not all followings are built the same way and your mileage will definitely vary on whether you enjoy their presentation or not. But that's not what's important.
What's important is there are many people who do enjoy it. For whatever reasons, they tune in, they listen and watch. Some of those could just be duplicates, or sock puppets, or people who forgot to unfollow/unsubscribe after they stopped watching. Much like who knows how many people in a Twitch stream are actually paying attention or are there to hang out with other chatters, there to troll the host, or are just bots. Believe what you will, but there are people who like this thing. This isn't worthy of scorn, or getting torn down, and it's not worth turning a nose up at because it's not your thing.
If I knew how to do this sort of thing? I'd be putting together a studio and doing it. But I don't, so I can't, so I won't, and I really don't want to begrudge these people finding an audience who appreciates the time and money being spent on them -
or the audiences who find someone they can connect to, be entertained by, and manage to forget life is a hungry shark tank and we're all people who had raw meat tied around our neck before being pushed in. These streamers are doing work like any improv performer, under much more intense stimuli, and have to be "in character"/"on brand" the entire time the camera is on - and beyond! I can't fathom dealing with that sort of stress to . . . perform, to be excellent, to be funny, to be personable and never let yourself crack lest it be on the Internet forever as a testament to why you shouldn't be watched.
I don't get how it works, exactly. I don't get how people get so many friends in reality when they can be total a- (I can't say that word) to people around them. I don't get it, but I don't need to understand how something like social patterns work to know they have value to people who buy into it. The viewers are like any of us - they want to connect to something bigger than themselves and feel at home. That's why there are huge followings, at the heart of it. Us humans are mostly tribal by nature, and it (often) fulfills a part of us to be part of something beyond ourselves. I mean . . . every single one of us here has something we connect to which we feel shame over, but we do bond with other people who share the same interests.
We don't need to understand how certain people gather followings, all we need to understand is why those gatherings exist. And, of course, we should respect them even if we don't want to join in. And it's fine not to join in, that doesn't make you weird, or crazy - there's more than enough room in the world for people to just . . .
. . . to just "not get it".