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Fredrik II

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How much is PI/PDS worth?


If someone buys it all can they tell Johan how to make Europa Universalis/CK the way they want it?
 

Fredrik II

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How much is PI/PDS worth?

If someone buys it all can they tell Johan how to make Europa Universalis/CK the way they want it?

The value is set to 3.485M SEK (=430M USD)

We are currently only selling a total of 15.5% of the company, the rest is still with the original owners :)
 
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Doma

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The value is set to 3.485M SEK (=430M USD)

We are currently only selling a total of 15.5% of the company, the rest is still with the original owners :)

If the original owners suddenly realize that they like millions of dollars more then making niche games, could Paradox wind up under foregin ownership?

I am guessing over 50% is what is needed for a holder to gain "control" ?

Or will Paradox never sell anymore then 15% of the company?
 

Brownbeard

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The value is set to 3.485M SEK (=430M USD)

We are currently only selling a total of 15.5% of the company, the rest is still with the original owners :)

Just got a flashback to 2006 when Gamersgate was taking its baby steps into online retail and a very enthusiastic marketing and sales guy at Paradox... not so long ago, only ten years, yet both Paradox and gaming industry have changed more than I had imagined possible. Great work!
 
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Disclaimer

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I am a bit miffed that I missed the IPO, but then I wouldn't have bought 5% ;)

Congrats to what looks like a successfull share offering!
 
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Fredrik II

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If the original owners suddenly realize that they like millions of dollars more then making niche games, could Paradox wind up under foregin ownership?

I am guessing over 50% is what is needed for a holder to gain "control" ?

Or will Paradox never sell anymore then 15% of the company?

The two biggest owners are myself (33.3%) and Spiltan Investment (30%), we have no plans to sell more.
 
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Fredrik II

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Gamersgate was taking its baby steps into online retail and a very enthusiastic marketing and sales guy at Paradox... not so long ago, only ten years, yet both Paradox and gaming industry have
Thanks, it's been a great journey.
 
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Glennhs

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Will your marketing of games change now since you have investors to take in reconsiderations?


Paradox have not announced their games before up until its 'quite' close to launch and start months of intense marketing, dev diarys, blogs etc.

But I know a few gamedevs on the stock market that announces their projects at day1 so the investors know what they have invested in.

What kind if approach will Paradox use in the future?
 

Fredrik II

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Will your marketing of games change now since you have investors to take in reconsiderations?


Paradox have not announced their games before up until its 'quite' close to launch and start months of intense marketing, dev diarys, blogs etc.

But I know a few gamedevs on the stock market that announces their projects at day1 so the investors know what they have invested in.

What kind if approach will Paradox use in the future?

We will continue to do as we have done in the past 2 years.
 
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Bedinsis

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Tencent is based in China, a country which I believe several of Pardox' titles are not allowed to be sold, since they frequently portray China as not one united country.

If any future title should displease Tencent(or any other investor for that matter) for its content, what power do they have to change its contents?
 
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Glennhs

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I think Asia and especially China is an amazing opportunity for Paradox.

Why do you think its so hard for western studios to succeed in China? And what will Paradox and Tencent do in the short and long run to make a profitable market?

Are you planning on develop games thats only going to be released in Asia/china or will you change the games you have to more fit their market and gamers? For example change the chinese version to f2p and MT(microtransactions) or what do you think will work?
 
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Fredrik II

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So what exactly will change in terms of marketing, new games, publishing deals, ...

What's in it for Tencent? What do they want out of it?

They invest in different media, games and tech companies so it's part of their straetgy.

To us, we hope we can get a stable partner for the Chinese market.
 
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Fredrik II

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I think Asia and especially China is an amazing opportunity for Paradox.

Why do you think its so hard for western studios to succeed in China? And what will Paradox and Tencent do in the short and long run to make a profitable market?

Are you planning on develop games thats only going to be released in Asia/china or will you change the games you have to more fit their market and gamers? For example change the chinese version to f2p and MT(microtransactions) or what do you think will work?

Agreed on the opportunity.

It's been a tough market to penetrate since China in itself is a sub-set of different markets and the games/business models have been adapted to the market. We will work long term to see how our fit to China is; we are not in a hurry.

We have no plans for "China only" games.
 
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