As Graf Zeppelin pointed out - there were enormous improvements in the construction techniques, engines, radios, etc. that go into a modern type motorized vehicle in the period between the two world wars. Indeed - the improvements in airplanes were even more dramatic than the improvements in tanks. In both cases in WWI the whole idea of a motorized land or air vehicle was quite new. By the time WWII started everyone had a chance to figure out what things would be 'obvious' improvements.
During WWI the British spent a lot of time developing a VERY specific tank program. It was very narrowly focused on crossing trenches, barbed wire, and no mans land in the most efficient way possible. The strange shape of their tanks was a direct result of this narrow focus. The particular rhomboid shape they chose is ideally suited for crossing deep AND wide trenches, for crushing barbed wire and similar obsticles, and has a very low ground pressure allowing it to easily traverse deep mud and poor ground.
Once they were actually used in combat it became obvious that while they were good at what they were supposed to do, it would be useful/advantageous to have tanks that were a bit less specialized and/or other types of tanks for other roles. The French Renault FT17 that Sarmatia 1871 pictured above is an excellent example of this line of thinking - it looks a lot more 'modern' to our eyes because it's designed to be an all purpose tank. However since WWI was winding down, not a lot of experimentation was done with the tanks during the war. Instead the focus was on making as many of the existing designs as possible to get the war over with fast - and this succeeded.
After the war was over then everyone started to tinker around with all the new ideas and designs that were developed during the war - the results were as we saw in WWII - huge improvements.