Pretty obvious this was coming which is why I haven't been paying much attention to EUIV. Funny though, going back through all the old Paradox Pronouncements. Fred being glad that GOG were taking new games now, not using DRM, not having a favoured distributor, how putting steam on published DVDs wasn't a slippery slope, how the non steam versions of Lionheart.. would get proper support etc. I have some sympathy for the Connect situation given the changes Steam made to their TOS that would have made it risky to include- EA don't appear in any hurry to cave but then they do have a cool billion in the bank. OTOH I'd regard the 50% support/ patch costs claim as almost entirely spin and sophistry as both the GG and Steam versions of CK2 are exactly the same, they have the same checksum etc. So the costs are, uh, repackaging the same bunch of files. I guess given that level of costs there's no chance of supporting, say, Linux which uses an entirely different OS, different libraries and the like and I'd bet has waaaaay less than 5% share, now is there*?
As for steam being free, that is one of the biggest misnomers going around. The free bits are a loss leader intended to make steam ubiquitous and essential to all involved, and the cost is the 30% of your gross you'd retain if selling yourself- which is why a company as interested in cash as EA ain't going back with a begging bowl. All going steam only achieves is making sure you'll only ever get to 70% of potential value.
I won't be buying EUIV, when it comes to entirely voluntary purchases of luxury goods it meets my demands or it doesn't get bought- and I've never had any desire to turn my PC into a Software Console.
*Yes, I know.