Johan Andersson, studio manager at Paradox Development Studio:
"As a game developer, you really need to know your gamer - by which I mean, the person that you want playing your game. What does he or she want? What will make them fall in love with the games you create? If you know your gamers, you know how you can both fulfill their wishes and surprise them. You can give them things they didn't even know they wanted. There isn't one big market for everything when it comes to games. But in a world where people keep saying that the PC market is dying, we at Paradox Development Studio are increasing our sales for every strategy game we make. This is in large part thanks to the games we create, which I think get better every year, but more importantly because of how we treat our gamers."
Read the full article at The Escapist:
http://www.escapistmagazine.com/articles/view/features/10814-Respect-Your-Gamer
"As a game developer, you really need to know your gamer - by which I mean, the person that you want playing your game. What does he or she want? What will make them fall in love with the games you create? If you know your gamers, you know how you can both fulfill their wishes and surprise them. You can give them things they didn't even know they wanted. There isn't one big market for everything when it comes to games. But in a world where people keep saying that the PC market is dying, we at Paradox Development Studio are increasing our sales for every strategy game we make. This is in large part thanks to the games we create, which I think get better every year, but more importantly because of how we treat our gamers."
Read the full article at The Escapist:
http://www.escapistmagazine.com/articles/view/features/10814-Respect-Your-Gamer