For a serious answer, it kinda varies for me. I want to avoid noob traps, but I also don't want experienced players to just be clicking through the same few actions mindlessly.
Largely
my feelings on it is we have lots of different players who play in different ways. Maybe your goal is to make a large empire, or maybe it's to dismantle someone else's empire, or make a lot of friends, lovers, or just have an interesting story unfold over your character's lifetime. There are lots of valid ways to play the game and it should be engaging to do it in any and all of these ways.
When it comes to like a minmax/empire-building type playstyle,
my idea is it should be fun and engaging to build your realm like that, but not necessary. Not every player wants to be fussing over numbers and making the mechanically optimal choices all the time, but some do and that's a valid way to play the game.
Opinions are my own, not indicative of the entire CK design team or an official company stance