Ah a negociation analogy is it? Ok then... there you are giving away your pet rocks for email info. I come along and say,Kind of sucks for anyone who already has Parklife (I agree with you 100% there) and is willing to accept the terms, and get Parklife in return. But if I was at the end of my driveway offering painted rocks in exchange for your email address, and you said you don't want a rock, you want something else, I'm gonna tell you "too bad, rocks is what I'm offering", and I'm not going to feel bad about it.
"Wait a minute... weren't you selling these for $15 not so long ago? I know you were, because I bought one!"
You cheerfully reply,
"Ah but this time I'm not asking for money. All I want in return is your email address and a sign up for my newsletter
"WTF?!" I shout, "You already have my email address and I've been getting your newsletters for the last 5 years! Wasn't that worth anything when you were selling them for cash?"
You grin,
"That's too bad. I can change my marketing practises in any way I see fit."
I return the grin,
"Aye, that is too bad. I can change my purchasing choices just as easily."
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