All I can say to that is I would certainly like to see a competitor to Paradox in the 4x genre. Their pricing model is not something that distinguishes Paradox in a good way.
it's hard to think of many games without IAPs which don't rely on some sort of DLC model to fund their upgrades. i prefer a $40 imperfect game which receives continual upgrades (by the time I bought, when WtT came out, the base game was so good I was able to get 500 hours out of it - definitely worth the price) to an more polished $100 game which receives little further development, and more importantly the markets clearly do too, as even without a serious competitor, if the prices were "unfair" the games would not be bought. additionally, the sales policy is quite liberal, and so long as you're willing to wait 6 months after DLC come out to buy them, and buy the game on sale, you could easily have the full game for something like $50-60.
i disagree plenty with what PDX prioritizes and the speed at which content is produced (though I have no idea if the latter is "fair" or not), but I still find the DLC enjoyable enough to be worth the price.