Haven´t heard about that one, so had to do some quick reading... Seems odd to try to do this without agreeing in both countries, but seems like some officials are supporting it... Wouldn´t really change ownership, but the name... But dislike changing names in general, happened elsewhere in DK and it´s simply odd to do so even if the change is small.
But could see why some swedes dislike a land-grab like that

though many danes do live there, the count as of 2015 is nearly 24.000, though most lives in Malmö for the ease of working in Cph. It still dwarfs the swedish inhabitants in whole Skåne