Hah, actual stores?
Went to Game, Gamestation and HVM, the big three retailers in the UK and not one employee had even heard of the game! They weren't ordering it in, and when I attempted to prompt their memory for PI, I tried listing off games; eventually saying Mount and Blade (which PI only published, if I'm correct? Or was that PE?) and they replied "Oh M&B? Oh I know that. That must be why we're not getting it *trollface*. Yeah, too nichey for us."
Too nichey?!?! What is the world coming to?
This isn't the type of game you would find it in a big retailer, at least here in the UK. I could go off on a rant about modern gaming but I think people know what I mean.