I'm going to play Devil's Advocate here, even though I, too, want to see more modding tools.
To be fair this is a highly biased sample. Customers who don't show up here don't even know that mods exist.
Of course it is... but I don't believe it to be as biased as one might think. I am still seeing new guys come in long after the releases, especially after complete. There are people coming out of the woodwork on this poll, who haven't posted since Noah. If you were talking about my mods, then yes I'd agree. Extremely small sample there...
Paradox doesn't derive a direct monetary benefit here. Sure, there may be indirect effects of keeping a brand active and strengthening customer loyalty, etc, but it is very hard to quantify. People who get mods are likely to already be bigger fans of both the EU series and Paradox than those in the general population, so maybe the end benefit is minimal.
I disagree here. The name of the game is 'expand the customer base'. The only way you can do that as a small company making 'niche' games is to allow for your game to be tailored, or modded to create additional markets. No mods would mean the loss of those who want no PTI, the loss of those who want a more 'rigid' history, the loss of those who want a more detailed HRE, or more detailed religious implications. More importantly, it means the loss of those ten customers who really do want pirates, just not the instantly appearing ones...
Mods allow the game to reach and pique interests in places where Paradox can't afford to go. Modding can increase the demand for a game beyond it's normal audience and can target specific groups and encourage them to stay here instead of going off and playing some other companies game. The really nice thing? As long as the game and the mods are done well, their numbers will only grow.
If Paradox does release another expansion, they should explore working with some of the better known mod teams. If they could get updated versions of each mod for the next expansion and release them all with the expansion itself, this would, at no additional cost, perhaps increase replayability for the average customer by some slim margin and thereby reinforce brand loyalty. I assume permission could be had in the vast majority of cases since I am not aware of any modder here that charges for his work (if that is even legal). Of course this sort of move would be extremely negatively perceived if the expansion itself did not offer sufficient content. And there might be the 'tiny' issue of players expecting tech support for said mods!
This was done in a few games, IIRC. In fact, my first modding experience was when I purchased a copy of CIV 2 that had ten or so mods included on the disc. As a result, I bought every release of CIV right up through the last one. All since CIV 2 have been disappointments. The #1 reason? The ease of modding the games was gone. With so many glaring deficiencies in the games, and the inability to mod them out satisfactorily I could not fully enjoy them. As a result of these experiences, the games became dust gatherers and I will not be buying any CIV title in the near future that hasn't been out for at least a year or two. Galactic Civ 2 has suffered the same fate. Moddable, but not intuitively so. Again, that game is in the 'recycle bin'.
In contrast, my experience with EUIII has been very positive. I have been able to create and or DL mods to make the game what I want it to be. I'm no rocket scientist, nor am I any sort of coder or programmer, not by any stretch of the imagination. If anything, I'm the epitome of the lowest common denominator. If I can mod this game, anyone else can mod this game, computer literate or not, code savvy or not. You're not going to make the next 'Magan Mundi', at least not without help... But you CAN make meaningful changes in the game that will put a very big smile on your face as you play.
EUIII as it stands isn't the easiest game to mod, but I muddle through. It all makes some sort of sense, and it offers enough content to use so you can actually effect real changes to tailor the game to your liking. Being able to customize a game to fit your own whims is extremely satisfying, adds much to the re-playability issue and has brought me to the place where I would buy an expansion no questions asked. Adding to that capability WILL effect my decision to buy Paradox products in the future.
That is called financial impact.
As an aside... I originally was going to use the 10% rule on Ubik's numbers, figuring 45K as the actual # of people DLing the mod. If they all bought an expansion @19.95... that's 897,750 ducats. You know MMP2 would take advantage of any new material and update to the latest expansion. It only follows that many of their loyal followers would buy it to continue playing the latest version. I actually thought that to be quite high, so I went with a severely conservative 1%, 4,500... Which still produced a number that pays for an employee or two.
As a repair technician, we called that 'money in the bank'...
I understand underestimating the following of a game and it's community can be just as dangerous as over estimating it, so I always low ball numbers. I don't believe I have either over estimated or severely under estimated the impact of modders and those who play them in this case, and the reality is that mods and those who play them are a sizable group of people... A group that is far more inclined than the average person to but another expansion.
Now, if we could just get someone to let us in on some possibilities so we can dream and drool a little...
T
Apologies for the length... This started as a three sentence reply an hour and a half ago...

How time flies when you're typing about fun.