Just read it, even if I didn't watch the video. Quite interesting, but I don't believe Schell Games business policies may be the same as Paradox ones.
Paradox is clearly aiming at adults or late teenagers, someting like more than 14 or even 16 year-old gamers (I know some gamers here are something like 13 years old, but I suspect they're not very numerous).
When looking at Schell games, I see MMO games, educational games (so sold to colleges or schools, for example), children games (Disney or Pixar universes), and a few of these games that look like those I receive freely on each new computer I buy and I suspect nobody ever buy.
So, where is the surpize that they can't sell their games when the demo has been played? Children often need to change of game or activity very rapidly (in little schools, I think that activities must be renewed every 15 to 30 minutes!).
I don't think pupils or students would buy a game about HIV quite often for leisure.
MMO all look the same and very few are remarkable enough to be worth some investment--and that's the same for such games as Call of Duty, Assassins Creed or car races, and was the same about fighting games like Tekken or arcade games such as Mario or Sonic, back in the 90's.
On the contrary, Paradox games aim two types of gamers:
- Veterans, who know they may precommand and enjoy such a game as EU4, because they know what they'll find in. Demo is unecessary for them, even if they're impatient enough to ask such a thing before the final release.
- And possible new players, who quite randomly watch a trailer, find a demo, try it, and may (I well said "may"!) think after that "I really wonder how this would have turned if I could have play more than 20 years. I should try to develop my economy, to have more and better armies, that would permit to screw up this bastard who tried to conquer my Southern provinces!"
Once again I'll speak about cookery as a comparison (yeah, still French!). If an industrial cheese maker allows me to taste his new cheese in a supermarket, I'll generaly think "Okay, that's not bad, I may buy one when I'll think about".
When I taste a traditionnal cheese in a little market on the church place of some village, somewhere in French countryside, I'll be must more tempted to buy this cheese, and even some other ones, because "Yeah, wow! That's real good! Would be real fine with such or such wine".
Evidently, I may be very disappointed by a traditional cheese, and won't buy it in that case. But, seriously, I believe EU4 would be much more easily compared to a real good traditional cheese than a bad or industrial one.