About a month ago, Humble Bundle had a great deal on EU4 and its DLCs. From the Paradox perspective, was the campaign a success? What were some of the success metrics (either for PDX, or the specific EU4 game)? Did the campaign exceed expectations?
Obviously success could be measure by
general exposure raised for EU4 or PDX?
new players attracted?
retained new players, with increase in player hours?
bundle copies sold (over 100k, if I remember correctly, over $1,000,000)
Obviously success could be measure by
general exposure raised for EU4 or PDX?
new players attracted?
retained new players, with increase in player hours?
bundle copies sold (over 100k, if I remember correctly, over $1,000,000)