I probably would not have purchased Stellaris or Europa Universalis if it wasn't for youtube. I saw Stellaris and other games from this publisher in magazines (get like 2 regularly) but never really cared or it did not appeal to me that much. See I always hated RTS games. I was always a turn based fan, love games such as XCOM2, CIVILIZATION, heck even Football Manager which is a form of turn based

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Then all the sudden I decided to watch those two funny dudes with the blorg and got hooked real fast! started watching more twitch videos of other games that Paradox makes and decided there was enough similarity to stellaris from Europa Univ to purchase it and get a feel.
So in conclusion what I am saying is believe it or not there are people out there that had no idea how awesome Paradox games are and thanks to people on Twitch or Youtube are becoming fans. Magazines DO NOT have the same impact as watching...
I'm about to turn 41 and finally found this company

Life is good!