Well, I read the little EU tutorial thread and it has been locked ;-)
Never the less I would like to give the community here a picture of the problem....
I live in Indonesia, I am a Swede and I develop software (www.ciptasoft.com).
Indonesia is the paradise of pirates, well at least that is what BSA says ;-)
To give one example:
I have a software called Linguist. It has according to a leading Indonesian computer magazine over 35,000 users. I have until today sold 3,500 licenses. Several government agensies are using it, still I have never sold them a copy.....
Now my more expensive software have dongles, so there it's another story..... No good crackers around here.... Thanks god ;-)
Now game developers have a real dilema here. On one hand they have to keep the price low at the same time they have to prevent piracy.
We also have to see a fact that many of the users of the pirated software will not buy the software (maybe not so appropiate to games though). Average income in Indonesia is today around $50, which disqualify most 'gamers' to by even a computer. Now if they get the money for a computer, they are going to have a hard time to get the money for software.
We are now getting down to the actual problem with software today. In 'piracy' countries you will face a consumer with much less purchase power than in a more 'civilized' country. This creates problems for software vendors, books, music, film etc Anything that is priced after the 'copyrighted content' and not the 'media'.
You can solve this with copy protection in different forms. For software this is not so efficient since the crackers takes this away fairly fast (actually more or less only English and German versions, since the best cracking groups are speaking these languages).
Or you can create a product that is not 'profitable' to purchase as a pirate copy.
Now who are the 'profiteers' of the piracy. Well, it's actually not the consumer. Many software products are not available here. EU will most probably be available on this market, due to the fact that it is a more specific product and the people using it are not surfing warez sites and go to the 'murky' pirate sales counters.
My experience is that you have the following 'consumer' groups:
1. Casual consumer.
He buy's what is available in the store. Pirated or not, he doesn't really care.
2. Corporate consumer.
He buy's what he needs and will never take any risks using pirated copies. Risks are like being prosecuted, getting faulty products or being left without support.
3. The fanatic.
He will always buy everything as a pirate copy since he hates everyone that can make a buck more than him. Most crackers belongs here ;-)
Now to reach this groups you have the following ways:
A. Software in the shop. Accessability is important.
B. Internet e-commerce sites. Shareware is a concept living on the internets 'good' side, with mixed success I might add (I am a member of ASP ;-).
C. Warez sites.
D. Friends. 'Lend me your CD'. Haven't we all borrowed a CD from a friend to just copy that favorite song..
Now, the users in 1 and 2 will to 99% of the time never find C. Their only chance of getting a copy is through friends. The fanatics are the owners and the creators of the warez sites.
In Indonesia the shops many times get cluttered by pirated CD:s, which is VERY difficult to separate from the original. Many might buy a product and believe it's an original. Cheated. This is a HUGE problem here. This is not a problem in Sweden (even if there sometimes comes up a case).
Internet sale doesn't work. People here don't pay for shareware. Simple enough.
Warez sites. Having a site here cost money and warez sites don't make money. So not a problem. Warez sites abroad are often too slow to being able to support the already bad infrastructure in countries like Indonesia.
Friends. Everyone borrows......
So how to get this solved?
Several companies are now making 'local' versions. Translate to local language and sell to a lower price (which the pirates can't beat ;-). Use less quality paper for prints, cheaper media etc to cut cost. This has been very successful, hence not so large profit which discourage some larger players )guess who ;-).
And of course, we, all developing software companies here, are hunting down the larger pirates and try to close them down (actually successful most of the time, just takes some time). I have already closed 3 companies pirating my products.
The important is to make the software available to everyone to a (per capita) reasonable price.
As an end I might add that even if you as a developer gets very sad seeing your work being profited on, you have to be realistic and play the 'war' by the rules there are. You will win in the end, but it is never easy.
Now of course the most obvious question is, are you not using any priated software ?
I am realistic and of course on my computers there are pirate copies. But I do my best to buy the originals and we have a yearly audit of the software licenses. It's impossible for a company to have full control, specially here. Last audit gave us about 40 % of my computers had one or more not licensed software. Well, it was removed, the staff repriminded, but we just have to see next year......
Privately. Actually everything is original. Even the shareware I am using is paid for (which actually is the most).
EU ? Well, I have it installed on two computers (home and office) with one license. On the other hand I will buy the English (pre-ordered) and I don't use them at the same time. Nobody else speak Swedish here.....
For Paradox, interested in a Indonesian version? Let me know.
Want to know more about warez, crackers and piracy? Let me know, I live in it......
PS. Sorry, I know this is OT, but it seems like the more serious people only resides here. DS. ;-)
------------------
bmolsson
*Just passing by*
Never the less I would like to give the community here a picture of the problem....
I live in Indonesia, I am a Swede and I develop software (www.ciptasoft.com).
Indonesia is the paradise of pirates, well at least that is what BSA says ;-)
To give one example:
I have a software called Linguist. It has according to a leading Indonesian computer magazine over 35,000 users. I have until today sold 3,500 licenses. Several government agensies are using it, still I have never sold them a copy.....
Now my more expensive software have dongles, so there it's another story..... No good crackers around here.... Thanks god ;-)
Now game developers have a real dilema here. On one hand they have to keep the price low at the same time they have to prevent piracy.
We also have to see a fact that many of the users of the pirated software will not buy the software (maybe not so appropiate to games though). Average income in Indonesia is today around $50, which disqualify most 'gamers' to by even a computer. Now if they get the money for a computer, they are going to have a hard time to get the money for software.
We are now getting down to the actual problem with software today. In 'piracy' countries you will face a consumer with much less purchase power than in a more 'civilized' country. This creates problems for software vendors, books, music, film etc Anything that is priced after the 'copyrighted content' and not the 'media'.
You can solve this with copy protection in different forms. For software this is not so efficient since the crackers takes this away fairly fast (actually more or less only English and German versions, since the best cracking groups are speaking these languages).
Or you can create a product that is not 'profitable' to purchase as a pirate copy.
Now who are the 'profiteers' of the piracy. Well, it's actually not the consumer. Many software products are not available here. EU will most probably be available on this market, due to the fact that it is a more specific product and the people using it are not surfing warez sites and go to the 'murky' pirate sales counters.
My experience is that you have the following 'consumer' groups:
1. Casual consumer.
He buy's what is available in the store. Pirated or not, he doesn't really care.
2. Corporate consumer.
He buy's what he needs and will never take any risks using pirated copies. Risks are like being prosecuted, getting faulty products or being left without support.
3. The fanatic.
He will always buy everything as a pirate copy since he hates everyone that can make a buck more than him. Most crackers belongs here ;-)
Now to reach this groups you have the following ways:
A. Software in the shop. Accessability is important.
B. Internet e-commerce sites. Shareware is a concept living on the internets 'good' side, with mixed success I might add (I am a member of ASP ;-).
C. Warez sites.
D. Friends. 'Lend me your CD'. Haven't we all borrowed a CD from a friend to just copy that favorite song..
Now, the users in 1 and 2 will to 99% of the time never find C. Their only chance of getting a copy is through friends. The fanatics are the owners and the creators of the warez sites.
In Indonesia the shops many times get cluttered by pirated CD:s, which is VERY difficult to separate from the original. Many might buy a product and believe it's an original. Cheated. This is a HUGE problem here. This is not a problem in Sweden (even if there sometimes comes up a case).
Internet sale doesn't work. People here don't pay for shareware. Simple enough.
Warez sites. Having a site here cost money and warez sites don't make money. So not a problem. Warez sites abroad are often too slow to being able to support the already bad infrastructure in countries like Indonesia.
Friends. Everyone borrows......
So how to get this solved?
Several companies are now making 'local' versions. Translate to local language and sell to a lower price (which the pirates can't beat ;-). Use less quality paper for prints, cheaper media etc to cut cost. This has been very successful, hence not so large profit which discourage some larger players )guess who ;-).
And of course, we, all developing software companies here, are hunting down the larger pirates and try to close them down (actually successful most of the time, just takes some time). I have already closed 3 companies pirating my products.
The important is to make the software available to everyone to a (per capita) reasonable price.
As an end I might add that even if you as a developer gets very sad seeing your work being profited on, you have to be realistic and play the 'war' by the rules there are. You will win in the end, but it is never easy.
Now of course the most obvious question is, are you not using any priated software ?
I am realistic and of course on my computers there are pirate copies. But I do my best to buy the originals and we have a yearly audit of the software licenses. It's impossible for a company to have full control, specially here. Last audit gave us about 40 % of my computers had one or more not licensed software. Well, it was removed, the staff repriminded, but we just have to see next year......
Privately. Actually everything is original. Even the shareware I am using is paid for (which actually is the most).
EU ? Well, I have it installed on two computers (home and office) with one license. On the other hand I will buy the English (pre-ordered) and I don't use them at the same time. Nobody else speak Swedish here.....
For Paradox, interested in a Indonesian version? Let me know.
Want to know more about warez, crackers and piracy? Let me know, I live in it......
PS. Sorry, I know this is OT, but it seems like the more serious people only resides here. DS. ;-)
------------------
bmolsson
*Just passing by*