However there are many other factors to pricing and purchasing than just resouce cost, and it is the consumer's virtue to question the price of a product he wants.Yes, but a little while back Paradox was kind enough to lay out their DLC pricing policies for the community:
https://forum.paradoxplaza.com/forum/index.php?threads/eu4-dev-diary-december-3rd-2015.894626/
The price was calculated based on development costs. The discussions in this threat aren't about costs, they're about value, which is far more subjective. Whether the value of this DLC is $5, $8, or $20 is going to vary from person to person, it's not a constant. If you've only played 10 hours and haven't touched Stellaris since release, the DLC probably isn't worth $8 to you, if you've spent several hundred hours playing, it's hard to argue it's not worth at least $8. What we don't want is Paradox pricing things based on perceived value, with is what many AAA game companies do; they're not going to produce a DLC if they think the value is lower than the cost, so such a pricing policy would only serve to increase prices (see Apple's business model). Pricing based on cost is more objective and better for the consumer.
So since pricing is based on cost to produce, the situation is really quite simple. If people are interested in this kind of DLC, they'll produce more, if people don't think that the value they get out of it is at least equal to the cost, and thus price, they won't make more...they simply can't afford to.
Personally, I'm not big on graphics, I can take them or leave them; Dwarf Fortress is a great game, even when played with ASCII characters. But, pretty games sell more copies, with means more money for Paradox to reinvest in both graphics and gameplay. In order to keep making pretty games, they need to keep their graphics team busy to pay their salaries, so it's in everybody's best interest to support DLCs like this.
On the consumer's end, he can either 1) not buy it, 2) turn to a different company or service, or 3) argue the price. 3) is the option I took, since i as a customer clearly want plant portraits. Here, I argue that the price is too large. Paradox, as the priducer, then argues back to justify the price and convince me to buy it. Paradox can do many things to lower their price to what I want, like cut corners or do other stupid things, so they are also right and just to stand by their price and either disregard me as "1 loss", or make me see reason that 8 dollars is a good deal. Right now, I am not convinced, but I value Paradox enough as a producer that I still want to buy something, so now my deal is to wait for a sale, or get it with a big expansion for full price.
I suggested the timing with an expansion or patch release because customers are NOT rational. Paradox has a track record of making very GOOD deals that I as a consumer agree on when it comes to gameplay packs, and the emotional factor that consequently comes encourages me to get the cosmetic dlc. Its like how movie theatres work, where they overprice food but the movie ticket itself is pretty cheap, since people feel urged to eat food while watching a film.
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