Undoubtedly, and is my default start. But this thread has me wanting to play Mercia...
However, since I understand the new map extension will invalidate old saves, I'm not planning to play CKII until RoI hits, at least not to start a new game.
You can easily murder the Jyllander/Dane king. I've made it many times.
I managed that only once - it seems quite variable how much his people hate him.
Then there's Haraldr Fairhair, although he comes rather later - haven't managed to assassinate him yet, and it seems to vary whether Norway will emerge as a serious problem, but in both of my last games he declared war on me after unifying the country (and soundly beat me in the first one -in the second for some reason he only sent a tiny contingent of soldiers).
Back to the initial invasion, the only time I prevented the Vikings taking any territory at all I got lucky, killing Halfdan in battle and so ending his war instantly and freeing my army to defeat Ivar. In my last game somehow Ivar got both Northumberland and East Anglia, so Halfdan was never a threat of any kind at all. Ivar himself died relatively young (in his 60s rather than his 80s), so giant Sudrevjar fragmented rather quickly and I was able to gobble its English territory swiftly.
I still recommend trying to keep Mercia alive, even if your sister and brother in law tend to be annoying and quite likely to try and assassinate you (as Wessex). If Halfdan survives and does well out of the initial invasion, it will be his first target and Mercia will always lose without help because he can bring Ivar into the war.