Dude, ffs you didnt even look at those posts didnt you? If you did you would know there are 10 of them, 3 first made by my friend and the first one stating that he registered and would like to receive his code as the first person.
Seriously, read before posting.
I only see 4 posts. why don't you screenshot your friend's posts? I think your friend went to the wrong page?
You need to calm down a bit.
EDIT: the Discussion page they're talking about is here -> http://www.actionradius.com/t.asp?id=12
Then click on the tab that says "Discussion (4)" and you see the posts there. 3 guys who got the keys and a 4th guy who was too late and then removed himself from the tournament.