It is, and they added a silly little hat for your silly little war-themed hat simulator.
My own personal question: Is Talewords going to have direct activation of the game? What I did for their previous games was buy it on Steam, then use the serial to DL directly from Talewords (I've heard it works with other companies serials as well) to not have to deal with Steam.
I'll probably just order via GG this time since I no longer play TF2, and Blue Coins > the extra charges I get, though I may hold off since my gaming card was a victim of PSNfail. (not Paradox's fault, and they'll bank an extra $1.45 or so out of me that way)